Internet of Things (IoT) – Connecting the World
One of the best depictions of the Internet-of-Things is that of a truly connected society, one where household appliances, homes, and even vehicles are monitored or operated by a network of internet connections. This concept which may have once been considered far-fetched is now much closer to reality due to recent innovations in technology. How […]
Mobile Apps – 2017 Trends to be – Part 1
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Eminence Of Chatbot
ELIZA Puts Chatbots Down In History Though Cortana or any other modern-day chatbot we interact with may not be what comes to mind in terms of artificial intelligence or smart machinery, there is actually a very direct correlation between the two. Chatbots are often artificial intelligence systems and can date back about 50 years-1966 to […]
Visual Search And It’s Influence In eCommerce
With necessity being the mother of invention, the need for a comprehensive method of locating images based on their actual colors, shapes and patterns as opposed to their textual description is what sparked the idea of a content-based image retrieval system many years ago. CBIR as it was coined in the 1990’s, is used to […]
Why Infographics Plays A Major Role In SEO?
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13 Key Metrics to Measure User Engagement in M-Commerce Apps
Unlike other avenues of engagement in our digital space such as landing pages and social media outlets, m-commerce apps have a very direct and distinctive relationship between user engagement and profit. A user that doesn’t engage well with an app is much less likely to spend, share or even return at all. One-time interactions or […]
7 Reasons Why Most Startup Business Fail
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The Reaming m-Commerce Gaps – Causes and Solutions
Consumers are using their mobile devices now more than ever to shop, but the massive elephant in the room is that they are not using them to buy. As much as 85 percent of digital sales are made on the desktop, despite 59 percent of digital shopping taking place on mobile (m-commerce). There are many […]
How Beacon Marketing Can Increase Sales And Engage Customers
Beacon marketing uses wireless signals to give potential customers alerts on deals or advertisements, as well as tracking those customers while they travel throughout a store or location. Unlike GPS, this signal is extremely precise, and it doesn’t need to be connected to like wifi. It is, however, local only; the signal uses Bluetooth, which […]
How To Use Snapchat For Your eCommerce Business?
These days, social networks play a major role in promoting eCommerce business. Users that get product promotion details through the online merchants’ mobile app can easily share the product information to their friends through the social networks such as Facebook, LinkedIn, Instagram, Twitter etc. and help augment online sales. The latest addition to these social […]